FORMA Pilates
Scroll through the website layout to review structure and content hierarchy.
formapilates.com.au
Overview
A website for a wellness studio focused on movement and strength.
The studio space is calm and minimal. The website needed to reflect that, while clearly explaining services and memberships.
We designed a clean, structured experience that guides visitors from discovery to booking with zero friction.
Challenge
– Multiple offerings to communicate
– Long page without clear order
– Calm tone without losing clarity
– Free trial flow felt hidden
Goal
✓ Clear service structure
✓ Seamless booking experience
✓ Premium visual identity online